| 01.12.2020
Do you care if your research is managerially relevant?
You often hear people criticize scientific articles saying that they rarely address genuinely managerially relevant and topical issues let alone offer recommendations for how to deal with these.
“While offering value to practitioners indeed for many scientific journals is of secondary priority, it is nothing but a shame that journals cannot more often than now be of more significance to practitioners, entrepreneurs, and different societal stakeholders.”
Inspired by a recently published empirical study about how managers use marketing research, Professor Maria Holmlund sets out to briefly reflect on the issue of managerial relevance of marketing research articles, in the CERS blog.