Hanken Business Lab

Brand activism is becoming increasingly common as companies take a stand on societal issues. However, activism is not without risks. In a new study, researchers have analysed how the plant-based food company Oatly managed the criticism that followed its high-profile milk campaign in Finland.

When Google founders Sergey Brin and Larry Page were still university researchers, they warned that advertising could undermine the trustworthiness of search engines. More than two decades later, a similar question is emerging around AI.

The key question about the UK’s decision to ban trade in goods and services from illegal Israeli settlements in the Occupied Palestinian Territories is whether, and how, such a ban can be enforced.

When Hanken alum Marcus Räder realised that companies renting out holiday properties lacked the right technology, he sensed a business opportunity. Together with two co-founders, he created Hostaway, which has since grown into a billion-euro company with operations around the world.