| 10.12.2020
On conceptualizing ‘alignment with customers’
![An aerial view to a metropol](/sites/default/files/styles/hero_image_mobile_16_9_1280x720_/public/2020-12/fares_bild_1_0.jpg?itok=bRxHVjOl)
“I share with you, the reader, a part of my journey as I am working on one conceptual paper for my PhD related to customers and ecosystems. This article is also on the meaning of words, especially high-mileage words that we frequently take for granted.”
Doctoral student Fares Khalil digs deeper into some concepts that he uses in his research, on the CERS blog today.