Christian Grönroos is Honorary Doctor at Hasselt University

He receives this honorary degree for his work and outstanding academic achievements and his commitment to make a difference.

Professor Grönroos’ research includes service marketing and management, and relationship marketing. He is co-founder of the internationally renowned Nordic school of service research, and he has reinvented marketing. For his research he has been selected Legend in Marketing. He is also Honorary Doctor at Åbo Akademi University.

A warm congratulations from Hanken!