You often hear people criticize scientific articles saying that they rarely address genuinely managerially relevant and topical issues let alone offer recommendations for how to deal with these.

The Finnish marketing research has evolved from serving the general goal of informing international audiences about the development of Finland, its economy, consumers, and companies.

To the extent that the Covid-19 pandemic may change certain fundamental patterns of consumer behaviour, companies must carefully consider how to adjust their market strategies and tactics accordingly.

We will move from the dominant message logic to a revised logic of learning.

The Covid-19 pandemic has highlighted the role of customers in business. It has become dramatically clear to many that without customers there is no business. Now when everything is upside down it is timely and relevant to reflect on this old but fundamental issue. Not that managers would not know it, in principle.

"Stockmann's is always Stockmann's" was the famous department store slogan in the 1950s. New research shows that Stockmann’s introduced marketing thought in Finland even before marketing was established as an own discipline.

Developing Sustainable Brands brings together students with companies that have sustainability and purpose at the core of their brand.