Blogs

In this CERS blog post, Assistant Professor Larissa Becker discusses the problem with the lack of a common definition of Customer Experience (CX), despite it being a buzzword in marketing and service practice.

Kaisa Penttilä, PhD candidate and project co-leader for Hanken´s project H2 Ecosystem Roadmap for Ostrobothnia, visited Chile as a part of the International Urban and Regional Cooperation program (IURC Latin America) in the beginning of November.

On CERS-blog gives PhD candidate Valeria Penttinen us a new way of looking at video reviews.

The Finnish population is getting older and the number of people of working age is decreasing. One remedy offered is to extend working careers.

Gustav Medberg, Postdoctoral Researcher and Lecturer at the Department of Marketing at Hanken, gives us an overview of what Grounded Theory (GT) is all about in his blogpost.

CERS blog: Carlos Diaz Ruiz examines the disinformation strategies of the Flat Earth echo chamber in YouTube.

It is especially relevant today to consider people experiencing vulnerability during crises. On the Cers blog, Anu Helkkula discusses the importance of including the receivers and their vulnerability experiences in creating helping efforts.

Today on CERS-blog doctoral student Wurola explains how consumer insight remains the bedrock of competitive businesses during this inflationary period.

Interpretations about economic and political reality are on a considerably more solid ground when based on evidence and research data. Causal inference is an effective tool: with the help of random assignment to treatments, we learn how resources can be used wisely. Even artificial intelligence and big data are only really useful when applied together with experimental methods.

It is often assumed in corporate branding research that coherence and consistency are solid principles for a corporate identity. However, many older assumptions are challenged by the realities of our business world that is more diverse than ever. Sonja Sarasvuo who recently defended her doctoral thesis helps contest this fundamental assumption.