Blog: What effects does product reviews on Youtube have on our purchase decisions and how can it affect businesses?

“There are several practical implications that we present in our article. Most importantly, we suggest that firms should be aware of how important video reviews can be in influencing consumers’ purchase decisions.”

On CERS-blog gives PhD candidate Valeria Penttinen us a new way of looking at video reviews, read the whole post here:
 

• Parasocial interaction with reviewers: The new way of looking at video reviews