Staff Dafnis Coudounaris

Dafnis Coudounaris

Title
Affiliated Researcher
Department

Marketing (Helsinki)

Latest publications
Customer-based Brand Equity Drivers: A Leading Brand of Beer in Estonia
2024,Administrative Sciences,vol. 14,no. 4,pp. 61.
Editorial of Vol. 6 No. 3 of IJEXPORTM
2024,International Journal of Export Marketing,vol. 6,no. 3,
Antecedents of memorable heritage tourism experiences: an application of stimuli-organism-response theory
2024,International Journal of Tourism Cities,
The role of the entrepreneurial competencies of Finnish micro-enterprises for innovation performance: A case study approach
2024,International Journal of Entrepreneurship,vol. 28,no. S2,pp. 1-31.
Editorial of Vol. 6 No. 2 of IJEXPORTM
2024,International Journal of Export Marketing,vol. 6,no. 2,pp. 117-119.
Antecedents and outcomes of memorable wildlife tourism experiences
2023,Journal of Ecotourism,
Inward FDI in Estonia: motivational and obstacles/inhibiting factors associated with the MNC’s subsidiary export performance
2023,International Journal of Globalisation and Small Business,vol. 13,no. 3,pp. 315-346.
5th Nordic International Business, Export Marketing, International Entrepreneurship, Entrepreneurship, Brand Management, Consumer Behaviour and Tourism Conference 2023: Annual Conference Proceedings (ebook)
2023,
Export performance and international resources and capabilities
2023,Review of International Business and Strategy,vol. 34,no. 2,pp. 264-291.
Editorial of Vol. 6 No. 1 of IJEXPORTM
2023,International Journal of Export Marketing,vol. 6,no. 1,pp. 1-3.