Staff Robert Ciuchita

Robert Ciuchita

Title
Associate Professor (Tenure Track)
Hanken room

203A, Arkadia 28

Department

Marketing (Helsinki)

Languages

Latest publications
Help Me Help You : The Dilemma of Collaboration Between Expert Employees and Chatbots
2024,pp. 15-43.
Data is useless unless used: The challenges of using data for customer experience management
2023,
Should consumers pay robot taxes? Psychological differences in consumers’ responses to excise type robot taxes
2023,
It is Really Not a Game
2022,Journal of Service Research,
Programmatic advertising in online retailing
2022,Journal of Service Management,vol. 34,no. 2,pp. 231-255.
Social media marketing: the opportunities and challenges of paid, owned, and earned media.
2022,pp. 247-262.
YouTube It Before You Buy It: The Role of Parasocial Interaction in Consumer-to-Consumer Video Reviews
2022,Journal of Interactive Marketing,vol. 57,no. 4,pp. 561-582.
Affordances Advancing User-Created Communication (UCC) in Service
2022,Journal of Service Management,vol. 33,no. 4-5,pp. 688-704.
Impact of Video Reviews on Consumers’ Uncertainty Reduction: Opening New Opportunities for Marketing Research and Practice
2020,
Customer experience management in the age of big data analytics
2020,Journal of Business Research,vol. 116,pp. 356-365.