Staff Kaj Storbacka

Kaj Storbacka

Title
Professor
Department

Marketing (Helsinki)

Languages

Latest publications
2024,Industrial Marketing Management,vol. 123,pp. 12-30.
2022,Industrial Marketing Management,vol. 107,pp. A1-A10.
2022,NIM Marketing Intelligence Review,vol. 14,no. 2,pp. 31-35.
2021,Journal of Global Scholars of Marketing Science : Bridging Asia and the World,vol. 31,no. 3,pp. 337-353.
2020,Journal of Service Management Research,vol. 4,no. 2-3,pp. 170-184.