Jaakko Aspara

Prof. Jaakko Aspara's Curriculum Vitae can be found here.

During 2024, Prof. Aspara will be away from Hanken, as a visiting professor at LUISS Guido Carli (Libera Università Internazionale degli Studi Sociali), Rome, Italy.

Jaakko Aspara holds the C. Grönroos Professor chair at Hanken School of Economics, specialized in market strategy and service business. Previously, Aspara has also served as the Vice-Rector/Dean for Research and Innovation of Hanken, as well as the Head of Department of the Department of Marketing. In 2020-21, Aspara was appointed in a position of Full Professor at Neoma Business School, France, and simultaneously served as the Dean of PhD Programme, Director of Area of Excellence, and Department Head at Neoma. Earlier, Aspara has been an assistant professor in Marketing and Consumer Research at Helsinki School of Economics as well as associate professor of Design Business Management at Aalto University.

Aspara has a degree of Doctor of Science (econ. & bus. adm) from Helsinki School of Economics (2007) and a degree of Doctor of Arts (industrial design) from University of Art and Design Helsinki (2009), as well as a degree of Master of Science (Tech.) from Helsinki University of Technology (2004).

Aspara's research focuses on the interface of strategy vs. marketing, interface of strategy vs. consumer behavior, and interface of marketing vs. finance. Specific research topics include, e.g., business models, innovations, platform businesses, sharing economy, and AI- and big data-based businesses, as well as the role of consumer behavior and psychology in these.

Aspara's research spans several sub-disciplines of business research, and his research has been published in leading journals of marketing and consumer research (e.g., Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Consumer Research, Journal of Consumer Psychology), management (e.g., Long Range Planning, Academy of Management Discoveries), operations research (e.g., European Journal of Operations Research), and finance (e.g., Journal of Behavioral and Experimental Finance). With five publications in the top journal of the marketing discipline -- Journal of Marketing -- during 2014-2022, Aspara ranks in global top 50 of  marketing researchers globally.

In terms of teaching, Aspara is currently instructing the MSc level course 'Strategic Brand Development' as well as the MSc Thesis seminar.

Beyond his academic work and appointments, Jaakko Aspara serves as advisor and Board Member in several large companies as well as start-ups in Finland and abroad.