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Marketing communication should not only focus on getting messages across or cutting through noise. A new doctoral thesis shows that the real dynamics of marketing communication require companies and organisations to rethink their strategies and expectations.
A new book in Finnish, Vastuullinen vuokranantaja (Eng. The responsible landlord), delves into landlord responsibility from all ESG perspectives: environmental responsibility, social responsibility, and good governance. The book is written by Hanna Silvola, associate professor of accounting at Hanken School of Economics and journalist Kati Valjus.
As urbanisation and e-commerce reshape our world, Last-Mile Delivery (LMD) has become a critical link in the supply chain and a pivotal sustainability challenge. New research suggests that managers, city leaders, and researchers who focus solely on emissions should rather develop strategies that balance environmental, social, and economic goals and promote collaboration across individual, organisational, and systemic levels.
Sustainable innovation can be understood through three general dimensions: ecological, social and economic sustainability. In a blog post (in Swedish), researchers reflect on sustainable innovation from the consumer's point of view and discuss how Finnish consumers perceive companies' approach to sustainability.
