Doctoral Defence - Sigge Birkenfalk

Doctoral Researcher: Sigge Birkenfalk
Major: Marketing
Thesis title: Budskapsfabriken -En studie i dominerande teorier och synsätt på marknadskommunikation​​​​​​​
Opponent and university: Assistant Professor Rickard Andersson, Lund University​​​​​​​
Chair: Professor emeritus Christian Grönroos, Hanken School of Economics

The thesis can be read here when it is published.

The doctoral defence will be held as hybrid. Participants can attend on site or via video conference. 

The video conference opens 15 minutes before the start of the defence. 

Online participation follows the same guidelines as a traditional physical doctoral defence.

The following guidelines apply to the audience that participate via video conference:

- access to the video conference opens fifteen minutes before the defence starts;
- it is preferred that the audience joins the meeting fifteen minutes before the start of the defence;
- during the defence, the audience’s microphones are muted, cameras are turned off, recording is not allowed, and the chat function is not to be used until permitted by the Chair;
- members of the audience who wish to make comments concerning the thesis can to ask the Chair for the floor in the chat function that opens after the opponent finishes.