Breakfast seminar with Fulbright Professor Shuili Du

Place
Helsinki
Room
Auditorium 309 (3rd floor)
Breakfast seminar with Fulbright Professor Shuili Du

Banner picture with Shuili Du

Welcome to a breakfast seminar with Fulbright Professor Shuili Du

"New Challenges for Corporate Social Responsibility in the Age of Artificial Intelligence"

Artificial intelligence (AI) is becoming increasingly widespread in today’s marketplace. However, consumers perceive AI technologies as paradoxes that promise scientific miracles, efficiency, and freedom on one hand, and foreshadow human dependence, passivity, and obsolescence on the other hand. At the core of such paradoxes are the numerous ethical challenges associated AI, such as AI biases, ethical product design, consumer privacy, cybersecurity, and individual well-being and autonomy. This research examines how companies could shape the future of ethical and trustworthy AI by engaging in corporate social responsibility (CSR) initiatives to address these issues. It will investigate the effectiveness of different CSR actions in response to various ethical issues of AI by examining consumer reactions to the company (e.g., trust, adoption of AI products) and the efficacy of such CSR initiatives in enhancing societal welfare.

Shuili Du holds a Fulbright Distinguished Chair at Hanken during the autumn 2019. Prof. Du is well known for her research on corporate social responsibility (CSR). She is Associate Professor of Marketing at the Peter T. Paul College of Business and Economics at University of New Hampshire.

Her research examines whether and how CSR and sustainability initiatives create business value, such as, what factors influence the potential impact of CSR on customer loyalty and firm innovation capabilities, and to what extent does CSR protect a firm in the face of a crisis.

Programme:

8:30-9:00 - Breakfast mingle
9:00-10:00 - Presentation and discussion

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The agreement between Hanken and the Fulbright Center provides prominent American scholars the opportunity to spend a period at Hanken. During their visit, the scholar will lecture or conduct research and contribute in disseminating Hanken’s research and knowledge within the business community and society.

Fulbright Center is a service organisation that specialises in academic exchange between Finland and North America. The main goal is to support the internationalisation of Finnish universities and research.

Please contact alumni@hanken.fi with questions regarding the seminar.