Staff Peter Björk

Peter Björk

Title

Professor

Hanken room

238

Department

Marketing (Vaasa)

Dr. Peter Björk is professor in marketing at HANKEN School of Economics, Vaasa, Finland. His research focus is in the field of service marketing, consumer behavior, tourism marketing and destination development. He has a special interest in service innovation and design, destination branding, tourist experiences and attraction marketing. Dr. Björk is associate editor for Scandinavian Journal of Hospitality and Tourism, and the Finnish Journal of Tourism Research. He has acted as Special issue guest editor for journals such as Journal of Business Research and ad-hoc reviewer for more than 10 marketing related journals.

To the research database

Languages

SwedishFinnishEnglish

Publications

Latest publications

Editorial of Vol. 6 No. 3 of IJEXPORTM

2024,International Journal of Export Marketing,vol. 6,no. 3,

Editorial of Vol. 6 No. 2 of IJEXPORTM

2024,International Journal of Export Marketing,vol. 6,no. 2,pp. 117-119.

Customer-based Brand Equity Drivers: A Leading Brand of Beer in Estonia

2024,Administrative Sciences,vol. 14,no. 4,pp. 61.

Coopetitive service innovation

2024,Journal of Business and Industrial Marketing,vol. 39,no. 13,pp. 233-248.

Experience-driven well-being and purchase

2024,International Journal of Tourism Research,vol. 26,no. 2,

Value co-destruction in Airbnb

2024,Journal of Vacation Marketing,

Towards a better understanding of customer satisfaction with shopping mall food courts

2024,Journal of Hospitality and Tourism Insights,

2024,International Journal of Tourism Cities,vol. 10,no. 3,pp. 1046-1066.

Remembrance of travels past

2024,Journal of Foodservice Business Research,

The role of the entrepreneurial competencies of Finnish micro-enterprises for innovation performance: A case study approach

2024,International Journal of Entrepreneurship,vol. 28,no. S2,pp. 1-31.