Staff Mika Gabrielsson

Mika Gabrielsson

Title
Professor
Department

Marketing (Helsinki)

Latest publications
Dynamic improvisation capabilities as a learning mechanism in early internationalizing firms
2024,Journal of World Business,vol. 59,no. 3,
Role of Customer Loyalty in the Application of Customer Data within Supply Chains
2024,pp. 6119-6127.
Internationalization of indoor positioning platform firms
2024,pp. 5378-5386.
Technical, Strategic, and Cultural Bottlenecks of Born-Global-Digital Firms
2023,pp. 4713-4722.
Implications of the sustainability transition on the industry value creation logic – case of Finnish pulp and paper industry
2023,Silva Fennica,vol. 57,no. 3,
Industrial BRAND-personality formation in a B2B stakeholder network
2023,Industrial Marketing Management,vol. 114,pp. 313-330.
Introduction to the Global Digital Business Minitrack
2023,pp. 4701-4702.
The role of marketing in new ventures
2023,Journal of the Academy of Marketing Science,vol. 51,no. 5,pp. 966-989.
Implications of the sustainability transition on the industry value creation logic – case of Finnish pulp and paper industry
2023,Silva Fennica,vol. 57,no. 3,pp. 1-33.
Characteristics of digital artifacts in international endeavors of digital-based international new ventures
2023,Global Strategy Journal,vol. 13,no. 4,pp. 857-887.