CERS - Centre for Relationship Marketing and Service Management

CERS is the leading centre of service research in Finland. In 2024, CERS celebrates 30 years of service excellence.

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CERS' Legacy

Research at the Forefront

Get to Know the Faces of CERS

Publications

Projects

See On-going Projects Below (Picture Blocks)

See All Projects Here

Boosting Space Business – Aurora Region Space Economy Ecosystem (AuroraSpace) (…

Co-worker Alignment with Value Propositions

Ny ledningsgrupp för dataskydd på Hanken

The Data Paradox

Finnish Innovation Index

NatuReach

Ostrobothnia Tourism Roadmap 2030

Contact Us

You reach us through:

General inquiries: cers@hanken.fi

P.O. Box 478
(Arkadiankatu 28)
FI-00101 Helsinki
Finland

CERS Director: johanna.gummerus@hanken.fi

Follow us!

CERS on Twitter: @CERS_Hanken
CERS on LinkedIn: CERS Hanken

Read Our Blog Here!

CERS, the Centre for Relationship Marketing and Service Management at Hanken School of Economics, is one of the leading institutions for research within services and a founding member of the Nordic School of thought within Marketing.

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General Information

26.04.2024

Hanken's Finnish Innovation Index listed the most innovative companies of the year in Finland

According to the Finnish Innovation Index (FII) BeyondMeat, MeEat and Oatly are the most innovative companies in Finland 2024. The annual FII study, conducted by Hanken School of Economics, lists the most innovative companies and their respective industries according to Finnish consumers.

Defence

10.04.2024

New study reveals moral motivations behind tax payments and evasion

What motivates people to pay their taxes? And what shapes moral condemnation of tax evasion? New research uncovers the complex moral psychology underlying why people pay taxes or evade them, providing insights for sustaining ethical cooperation as financial technologies evolve.

Visualisering av stora datamängder, ett flöde av data

Research

25.03.2024

Companies must use data more responsibly and transparently

Digital data can help companies improve customer experience and achieve greater growth, but the downside includes data breaches, misuse and employee technostress. How can companies responsibly and transparently collect, use and create value from all available digital data? A new research project at Hanken School of Economics wants to find out.

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Press release

21.03.2024

Mastering improvisation is key for international expansion

Firms with strong improvisational abilities are more likely to learn and succeed when entering new markets, a new study from Hanken School of Economics shows.