Hanken professor awarded prize for best marketing book in Sweden

The book Marknadsföring och påverkan på konsumenten on marketing and consumer influence, edited by Hanken professor Magnus Söderlund, has been awarded the annual prize for the Best Book in Marketing by the Swedish Marketing Association.

According to the prize committee, Söderlund does a magnificent job in bringing forward the excellent work being done at Stockholm School of Economics and at Hanken School of Economics in Helsinki. The width of knowledge offered by the 18 authors about the influence of marketing all comes to the benefit of the reader.

The book also contains a chapter written by Hanken researcher Johanna Gummerus, together with Catharina von Koskull, Hannele Kauppinen-Räisänen and Gustav Medberg, on allowing oneself a luxurious present.

Magnus Söderlund (http://www.hanken.fi/en/person/magnus-soderlund) is Professor of Marketing at Hanken and the Stockholm School of Economics.

More information about the book: https://www.studentlitteratur.se/#9789144105284/Marknadsf%C3%B6ring+och+
p%C3%A5verkan+p%C3%A5+konsumenten