Former Hanken Rector Honorary Doctor at EBS

Lerviks was conferred honorary doctor at the celebration of EBS 30th anniversary on December 8, 2018 for developing the business simulation game Dynama.

– It feels great, Lerviks says. Dynama is an old and beloved product that has been used at Hanken since 1975, and is used elsewhere in the Nordic countries. At EBS they have used it for 12 years.

Dynama is a game where the players compete against each other in teams that represent companies. Lerviks built the game after taking his doctoral degree in 1973. The market mechanism is based on Lerviks’ thesis.

Lerviks was appointed professor in marketing at Hanken in 1975, and was rector of Hanken in 1985–1993. He retired in 2004.