Personer Oskar Korkman

Oskar Korkman

Titel

Arbetslivsprofessor

Department

Marknadsföring (Helsingfors)

Senaste publikationer
Sufficiency and the dematerialization of fashion: How digital substitutes are creating new market opportunities
2023,Business Horizons,vol. 66,no. 6,pp. 741-751.
Lifestyles after lockdown
2020,
The role of brand images in consumer practices: uncovering embedded brand strength
2011,Journal of Product and Brand Management,vol. 20,no. 6,pp. 440 - 446.