Ostrobothnia Tourism Roadmap 2030

The province of Ostrobothnia holds untapped tourism development that remains unexploited. The Ostrobothnia Tourism Roadmap 2030 project's vision is to transform Ostrobothnia into a vibrant tourist destination, leveraging its captivating archipelago and countryside to attract both domestic and foreign tourists. For this to be successful, there is a need to cooperate even more. Through the project, the aim is to foster cooperation, build networks, and establish a shared vision among the stakeholders within the province of Ostrobothnia.

Objectives

The aim of the project is to prepare a roadmap for the development of tourism in the province of Ostrobothnia. This roadmap functions as a compass, guiding the province's tourism development towards a shared vision. It also helps decide how public funds should be allocated to support tourism projects.

A second crucial aim is to establish a platform for dialogue among tourism stakeholders.This forum brings together businesses, developers, and other relevant parties to engage in discussions related to tourism. Within this forum, participants can network, discuss current topics and drive forward the tourism development agenda of Ostrobothnia.

Measures

The Department of Marketing at Hanken School of Economics leads the project, overseeing the development of the roadmap and organizing various discussion forums. The project actively involves tourism companies, visitor organizations, and other relevant entities in the province through surveys, interviews, discussion forums and workshops as part of the project's initiatives.

“We have an incredibly beautiful archipelago along the coast of Ostrobothnia, but having these beautiful places is not enough – we need better infrastructure, and more intentional planning of the service offerings. Many tourist segments want guided tours, preferably with food included, as they want to go hiking, kayaking or do other outdoor activities."

— Project Manager Annika Pollari

Project information

The project takes place in the Ostrobothnia region, covering both the coastal municipalities from Luoto to Kristiinankaupunki and the inland municipalities of Pedersöre and Laihia.
Duration of the project: 01.02.2023 -31.10.2024
Budget: €119,800.
Funding: Ely Centre from the European Agricultural Fund for Rural Development: Europe invests in rural areas.