Personer Anne Rindell

Anne Rindell

Titel

Associerad forskare

Hanken room

208 / Arkadia 28

Department

Marknadsföring (Helsingfors)

Languages

Senaste publikationer
Implications of a customer perspective on branding in the metaverse
2023,
Toward a conceptual understanding of co-creation in branding
2021,Journal of Business Research,vol. 139,pp. 543-563.
To be or not to be corporate heritage oriented? A study of managers’ corporate heritage mindsets
2021,European Management Journal,vol. 41,no. 2,pp. 282-291.
What makes a corporate heritage brand authentic for consumers? A semiotic approach
2021,Journal of Brand Management,vol. 28,pp. 545-558.
Analysing authenticity in corporate brand heritage with Peirce's semiotic theory
Anne Rindell, Pinto Santos2018,Marketing Theory,
Corporate brand relationships influence on the initiation of customer relationships in B2B service
2018,pp. 30-31.
The Dynamics Of Corporate Brand Relationships In B2B Service Business
2018,
Corporate image heritage in B2B
2018,
Revealing the Hidden Corporate Brand Perspective in Business Relationships
2018,
Between outside and inside – Liminality of corporate heritage
2018,