Driving Growth Through Innovation

Programme

17.30-19.00
Welcome words by Marc Hinnenberg, CEO Hanken & SSE 

Opening by Ingmar Björkman, Rector Hanken School of Economics

Keynote:
Erik Modig, Stockholm School of Economics – The Psychology of Growth: 9 Strategies for Innovation and Brand position

Industry discussion:
How Finnish business can grow and internationalize, insights from the Finnish Innovation Index ranking 

- Kristina Heinonen, Professor in Marketing, Hanken School of Economics
- Timo Hulmi, CEO IKEA Finland, 
- Conor Boyle, CEO Lidl Finland
- Toni Stigzelius, CEO Broman group (Motonet)

18.55
Closing words

***

19.00-20.30
Mingling & networking with refreshments 

Register via the link at the top of the page by 30.4.

For questions, contact events@hanken.fi

Welcome!

About our speakers

Erik Modig

Erik Modig listed as one of the most influential figures in marketing in Sweden. Erik is a renowned researcher, author, speaker, and entrepreneur. He has made significant contributions to the field of marketing through his research and teaching at Stockholm School of Economics and has helped hundred of companies succeed with their businesses.

Marc Hinnenberg 

Marc has worked with strategy development, renewal, and securing successful executions during the last 20 years. He has a passion for commercial success and impact driving profitability and purpose. Before Hanken & SSE, Marc has worked over a decade in the financial industry and management consulting. He has a wide experience from international businesses from different industries and also non-profit organisations. As a CEO, Program Director, corporate advisor and initiator at Hanken & SSE Executive Education, Marc specialises in strategy work and implementation, change management and both commercial- and organisational development tailored to the needs of the customers and their customers

Kristina Heinonen

Kristina Heinonen is Professor of Service and Relationship Marketing at Hanken School of Economics and Professor at NHH Norwegian School of Economics. Her research explores innovation and customer experience, focusing on how consumers engage with companies. She led the development of the Finnish Innovation Index (FII) at Hanken’s research center CERS, providing key insights into firm innovativeness from a consumer perspective.

Read more about the Finnish Innovation Index here