Valeria Penttinen

Valeria Penttinen, D.Sc. is an associate researcher at Hanken School of Economics. Her research and teaching interests lie in strategic marketing and digital marketing. Her work has published articles in leading peer-reviewed journals such as Journal of Interactive Marketing, Industrial Marketing Management, and Journal of Service Management. To ensure that her research remains at the forefront of marketing practice, she is committed to engaging with industry professionals and staying up-to-date on the latest marketing trends and best practices. She draws inspiration from her own experiences and collaborations with marketing practitioners.