Professor Kristina Heinonen to the Board of AMA Servsig

Kristina will serve the community as Mentoring officer with main duties related to advising PhD students and early career researchers.

- Servsig is one of the most active special interests groups of the American Marketing Association and is important in bringing together service researchers from all over the world. I’m honored to be asked to support especially PhD students and early career researchers in their professional roles and connect them with the right people and projects, she says.

SERVSIG curates global service research initiatives and fosters awareness of and dialogue on service-related issues among academics, managers, consumers, and government representatives. CERS congratulates Kristina for her new board membership.