Kaisa Penttilä

My current Ph.D. research at Hanken School of Economics focuses on managerial sensemaking in ecosystems, ecosystem value creation, and new business models. During my Ph.D. I have been involved in teaching and research projects with close connections to local industry issues.

I have published my research in the high-quality international journal Industrial Marketing Management. I have also written for more practitioner-oriented audiences for example through the local business news site Vaasa Insider. I am passionate about working with questions relating to the development of the business ecosystem in the Ostrobothnia region and building new networks for collaboration related to the sustainable energy industry.

I have been the Co-leader of the H2 Ecosystem Roadmap for Ostrobothnia project 1.9.2021-31.10.2022. I am also actively involved in the BotH2nia network, which aims to build a robust hydrogen industry around the Gulf of Bothnia (between Finland and Sweden), and the Green E2 open innovation network that develops know-how and business opportunities related to green electrification and enhances the climate neutrality targets of Finland.