Services Marketing and Philosophy

This theme includes research widely from different areas, perspectives and theoretical frames of reference within services and marketing.

Responsive faculty member:

Prof. Kristina Heinonen

Latest

Events

2024, 'Imagining post-marketing: Neo-animist resource circulation and value cocreation', Journal of Business Research, vol. 176, no. April 2024, https://doi.org/10.1016/j.jbusres.2024.114590
2022, 'Affordances Advancing User-Created Communication (UCC) in Service', Journal of Service Management, vol. 33, no. 4-5, pp. 688-704. https://doi.org/10.1108/JOSM-10-2021-0407
2022, 'Cocreating transformative value propositions with customers experiencing vulnerability during humanitarian crises', AMS Review, vol. 12, no. 1-2, pp. 85-101. https://doi.org/10.1007/s13162-022-00223-5
2022, 'Developing and renewing marketing as a scientific discipline through reflexive cocreation', AMS Review, https://doi.org/10.1007/s13162-022-00244-0
2022, 'It is Really Not a Game', Journal of Service Research, https://doi.org/10.1177/10946705221076272
2022, 'Viewpoint: applying pragmatism to stimulate service research and practice – a European perspective', Journal of Services Marketing, vol. 36, no. 4, pp. 467-475. https://doi.org/10.1108/JSM-06-2021-0211
2022, 'Viewpoint: plotting a way forward for service research in and out of Africa', Journal of Services Marketing, vol. 36, no. 4, pp. 450-460. https://doi.org/10.1108/JSM-07-2021-0258
2020, 'How Can Interactivity Be Facilitated in a Massive Open Online Course?', Nordic Journal of Business, vol. 69, no. 3, pp. 24-46.
2018, 'Mental models of customer ownership in the executive board', Journal of Co-operative Organization and Management, vol. 6, no. 1, pp. 1-10. https://doi.org/10.1016/j.jcom.2018.02.001
2018, 'Netnography as a tool for understanding customers', Journal of Services Marketing, vol. 32, no. 6, pp. 657-679. https://doi.org/10.1108/JSM-08-2017-0294
2018, 'Reforming public services', Public Management Review, vol. 21, no. 5, pp. 775-788. https://doi.org/10.1080/14719037.2018.1529879