Personer Robert Ciuchita

Robert Ciuchita

Titel

Biträdande professor (Tenure Track)

Hanken room

203A, Arkadia 28

Department

Marknadsföring (Helsingfors)

Languages

Senaste publikationer
Help Me Help You: The Dilemma of Collaboration Between Expert Employees and Chatbots
2024,pp. 15.
Data is useless unless used: The challenges of using data for customer experience management
2023,
Should consumers pay robot taxes? Psychological differences in consumers’ responses to excise type robot taxes
2023,
YouTube It Before You Buy It: The Role of Parasocial Interaction in Consumer-to-Consumer Video Reviews
2022,Journal of Interactive Marketing,vol. 57,no. 4,pp. 561-582.
Affordances Advancing User-Created Communication (UCC) in Service
2022,Journal of Service Management,vol. 33,no. 4-5,pp. 688-704.
It is Really Not a Game
2022,Journal of Service Research,
Programmatic advertising in online retailing
2022,Journal of Service Management,vol. 34,no. 2,pp. 231-255.
Social media marketing: the opportunities and challenges of paid, owned, and earned media.
2022,pp. 247-262.
Customer experience management in the age of big data analytics
2020,Journal of Business Research,vol. 116,pp. 356-365.
Impact of Video Reviews on Consumers’ Uncertainty Reduction: Opening New Opportunities for Marketing Research and Practice
2020,