Our research - One step ahead

The research tradition at CERS encourages and supports a questioning and problematizing approach, which is not limited to existing conceptualisations and norms.

The goal is to publish research that is not simply new but also provides alternative perspectives and alters researchers' thinking and doing.

Our research is focused on service business and philosophy within it the four focus areas, also shown in the figure below:

cers diagram

1. customers and relations

  • (e.g., customer experience and value formation)

2. marketing logics and strategizing

3. business, markets and societal dynamics

4. marketing effectiveness and profitability

Our roots and our theoretical lens is in service, which is in the centre of our focus.

Below you can familiarize yourself with some of our research projects, and short video presentations.

Feel free to contact us at cers[at]hanken.fi, in case you are interested in any of our publications. A complete list of CERS publications can be found in HARIS  (Hanken Research Information System). Hanken's own publications can be downloaded from the Library or DHanken.

Latest

Events

2024, 'Consumer collectives in the circular economy: A systematic review and research agenda', Sustainable Production and Consumption, vol. 45, pp. 281-293. https://doi.org/10.1016/j.spc.2024.01.006
2024, 'Consumer collectives in the circular economy: A systematic review and research agenda', Sustainable Production and Consumption, pp. 281.
2024, 'Customer journey partitioning: A customer-centric conceptualization beyond stages and touchpoints', Journal of Business Research, vol. 181, https://doi.org/10.1016/j.jbusres.2024.114745
2024, 'Immersion or social presence? Investigating the effect of virtual reality immersive environments on sommelier learning experiences', Journal of Wine Research, vol. 35, no. 2, pp. 101-118. https://doi.org/10.1080/09571264.2024.2310297
2024, 'Moving to subscriptions', Journal of Service Management, vol. 35, no. 6, pp. 185-215. https://doi.org/10.1108/JOSM-10-2023-0438
2024, 'Studies on Moral Judgment and Cognition Involving Cryptocurrencies and Tax Evasion', Imagination, Cognition and Personality, vol. 44, no. 1, pp. 66-85. https://doi.org/10.1177/02762366241268122
2024, 'Subscription offers in business-to-business markets', Industrial Marketing Management, vol. 117, pp. 440-456. https://doi.org/10.1016/j.indmarman.2024.01.014
2024, 'Yhteyden kautta kohti mentalisaatiota – Vanhempien tulkintoja erityistä tukea tarvitsevan lapsen käyttäytymisestä.', Oppimisen ja oppimisvaikeuksien erityislehti, vol. 34, no. 2, pp. 35-52.
2023, 'Actor experience: Bridging individual and collective-level theorizing', Journal of Business Research, vol. 158, https://doi.org/10.1016/j.jbusres.2023.113658
2023, 'An interdisciplinary Co-authorship networking perspective on AR and human behavior', Computers in Human Behavior, vol. 143, https://doi.org/10.1016/j.chb.2023.107697
2023, 'Disinformation on digital media platforms: A market-shaping approach', New Media & Society, pp. 1-24. https://doi.org/10.1177/14614448231207644
2023, 'It Never Ends: Vulnerable Consumers’ Experiences of Persistent Liminality and Resource (Mis)Integration', Journal of Service Research, vol. 27, no. 3, pp. 327-345. https://doi.org/10.1177/10946705231184610
2023, 'Ordinary customer experience: Conceptualization, characterization, and implications', Psychology and Marketing, vol. 40, no. 9, pp. 1720-1736. https://doi.org/10.1002/mar.21830
2023, 'Putting the “service” into B2B marketing', Journal of Business and Industrial Marketing, vol. 38, no. 2, pp. 272-289. https://doi.org/10.1108/JBIM-02-2022-0085
2023, 'Sufficiency and the dematerialization of fashion: How digital substitutes are creating new market opportunities', Business Horizons, vol. 66, no. 6, pp. 741-751. https://doi.org/10.1016/j.bushor.2023.03.003
2023, 'Traceability in luxury', Industrial Marketing Management, vol. 111, pp. 257-267. https://doi.org/10.1016/j.indmarman.2023.04.008
2023, 'Unconventional luxury brand collaborations: A new form of luxury consumption among young adults in China', International Marketing Review, vol. 40, no. 7, pp. 1-21. https://doi.org/10.1108/IMR-04-2022-0099