Finnish Innovation Index 2024

FII 2024
The Innovation Index is designed to highlight the perspective of consumers. This is because consumers, rather than experts or business representatives, are the most important stakeholders for assessing a company's innovation capacity.

The Finnish Innovation Index (FII) measures company innovativeness from a consumer perspective among customers who have purchased or used the products of the included companies during the last six months. Innovativeness is measured in two ways: commercial innovation entails that consumers perceive a company as a game changer and creative pioneer in its field, and social innovation refers to the extent to which companies through innovations benefit society and the environment.

Winners are selected based on the results of a national survey from over 5800 customers who evaluated 77 companies across 17 industry categories on key metrics, including innovation, customer loyalty, attractiveness, and social innovation. 

This year 2024, the FII introduces a new dimension: responsibility and fairness of marketing practices.  

Responsible and fair marketing practices include aspects such as fair sales methods, transparency in communication, fairness of pricing, and a possibility to file complaints. 

B&W

The addition of the responsible and fair marketing practices dimension aligns with the increasing demands and upcoming EU regulations on living up to marketing practices and sustainability claims. In today's interconnected world, it's imperative for companies not only to engage in socially responsible innovation but also to interact with their stakeholders ethically and transparently.

— Professor Kristina Heinonen

The Most Innovative Companies in Finland 2024 are:

FII 2024 winners

 

The plant-based food and beverage manufacturing industry sets a prime example, with its companies leading the ranking.  

CEO of MeEat Food Tech Oy

We are in the spotlight, which gives us the advantage to do good in an area that has the awareness from the consumer’s perspective. So it’s timing, but I like to believe that what we do is really innovative and we want to rebuild the whole food system. My dream is that our products would be so tasty that people would be willing to pay more for our products than for meat.

— Petteri Ruska, CEO of MeEat Food Tech Oy

 

INNOVATIVENESS

 

​​​

100-75

​​

74-65

 ​

64-60

 ​

59-50

 ​

49-45

    ​

44-40

 ​​​

39-0

 

 

​

Company​

  

1.​

Beyond Meat​

2.​

MeEat​

3.​

Oatly​

4.​

Ikea​

5.​

Marimekko​

6.​

OddlyGood​

7.​

Alpro​

8.​

Uber​

9.​

Fazer​

10.​

Fiskars​

​

​

Company​

  

1.​

MeEat

2.​

Beyond Meat​

3.​

​OddlyGood​

4.​

Oatly

5.​

Alpro​

6.​

Lumene​

7.​

Fiskars​

  

8.​

Ikea​

  

9.​

Neste​

  

10.​

Sokos hotels​

  

 

​

FII 2024

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